In this roundup from the Encore and Mumbrella Annual, we look at the year’s best screen ads.
1. Telstra – Land Down Under
Launched ahead of the 2012 Olympic games, DDB Sydney’s spine-tingling rendition of Men At Work’s Land Down Under was a fitting tribute to the Australian athletes competing in London.
The band’s lead singer and guitarist Colin Hay directs groups of Aussies in a rendition of the anthem, including a school choir and an AFL team inspiring a feeling of patriotism rarely found outside the sports arena.